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Specialised Promotional Advisor - A Great Occupation For Somebody With Merchandising And Publicity Knowledge
With my background in merchandising and advertising, I can go basically anyplace I wish to in the industry. I have worked on market research marketing, viral marketing, guerrilla merchandising - you name it, I have done it. The lone thing that has always held me back is that I'm not a team player. I am incredibly independent and driven, but I don't tend to use my skills for leading. You see, I'd rather not have to work with other individuals. I know what a project needs intuitively, and I can usually get it done best without outside help.
With some of the businesses that I worked with, this held me back. Working as a merchandising consultant, however, it has become an advantage. You see, with niche marketing consulting, people want to see that you have a driven, self-directed attitude. A niche marketing guide is a sort of professional. You are supposed to come into the business, listen to their issues, and formulate a marketing strategy custom altered to their needs. People do not want to see you hem and haw continually, waiting for feedback from diverse committees - they wish to see you come up with a decisive plan of action. Then, it is up to the company to implement it or to try their own process. Either way, at that point your work is done.
Of course, there are many niche marketing guide agencies that work in a more corporate way than I do. Many of these consulting firms have greater brand recognition, and so can lure in some big accounts that don't notice me. Nevertheless, I do very well as a freelance merchandising consultant. You see, when you're working with a business consultant, it isn't the company that they come from that is important, but the consultant him or herself. Here and there the very fact that I am able to run the business by myself without the backing of a merchandising firm actually attracts customers. They want someone self-motivated, directed, and decisive. That's precisely who I am.
Of course, marketing consultants vary significantly in their methods. Some of them are very cautious, driven by all of the scientific information they can get their hands on. Other ones are impulsive, trusting their gut instincts above all else. Although I tend toward the latter approach, my goal has always been to combine the two. It is never a great idea to ignore information that you can utilize, but it is also imperative to trust your own instincts.XXX
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